About
Alex is a Product Design Leader with 9 years of experience in SaaS and growth-focused environments, including 4 years leading PLG department at Semrush.
He's driven end-to-end design โ from 0โ1 launches to a multi-product suite with $5M+ ARR.
Specializes in driving adoption, retention, and revenue growth by turning complex products into intuitive experiences.
Design mentor and team leader โ built a high-engagement design team (~95% engagement rate) that consistently delivered measurable impact.
Approach
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Research
Run different interview and survey templates using ChatGPT: JTBD, Switch, Needs, CSAT, PMF.
I analyze input using Dovetail AI and summarize it with NotebookLM
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Design
Prototype the idea with Lovable, Bolt, Figma Make, Base 44 or else.
Adjust details in Figma according to established Design System and run Beacon AI optimization.
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Experiment & Test
On-site Fake Door tests analyzing demand in real work environment.
Usability tests in Maze, Lyssna or moderate. A/B test in key conversion points if traffic allows.
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Analyze
Amplitude for funnels, cohorts, engagement and impact analysis. SQL streaming data for raw and real-time. Tableau for helicopter view of key metrics. HotJar for session recordings.
Skills
End-to-End Product Design
JTBD
Usability Testing
Prototyping (AI)
Figma
ChatGPT
NotebookLM
Dovetail
Lovable
Data Analysis
HotJar (and similar)
Amplitude (and similar)
Tebleau
A/B Testing
Design Leadersip
Coaching & Mentoring
Communication
Facilitation

























