growth & monetization

Designing business impact
with genuine care

Designing
business impact
with genuine care

Combining

Data

Experimentation

System Thinking

Experimentation

System Thinking

to shape

Product Design

and drive

Growth

and drive

Growth

My Reports Suite: Reshaping a Top-3 Product

SEMRUSH

Supercharge reporting with atomic widgets, AI summary and limit-based monetization

Data Vizualization

Monetization

Navigation

My Reports Suite: Reshaping a Top-3 Product

SEMRUSH

My Reports Suite: Reshaping a Top-3 Product

SEMRUSH

Supercharge reporting with atomic widgets, AI summary and limit-based monetization

Data Vizualization

Monetization

Navigation

My Reports Suite: Reshaping a Top-3 Product

SEMRUSH

Supercharge reporting with atomic widgets, AI summary and limit-based monetization

Data Vizualization

Monetization

Pricing

Agency CRM: Driving Activation & Growth

SEMRUSH

Increase activation, and revenue through systematic PLG experiments.

Activation

Aha-moment

Engagenent

Revenue

Agency CRM: Driving Activation & Growth

SEMRUSH

Agency CRM: Driving Activation & Growth

SEMRUSH

Increase activation, and revenue through systematic PLG experiments.

Activation

Aha-moment

Engagenent

Revenue

Agency CRM: Driving Activation & Growth

SEMRUSH

Increase activation, and revenue through systematic PLG experiments.

Activation

Aha-moment

Engagenent

Revenue

The Paywall System That Fueled Revenue Across the Entire Suite

SEMRUSH

Modular, scalable, unified paywall system adopted by 5 product teams to drive premium subscription revenue.

Paywalls

Monetization

Revenue

Upsell

The Paywall System That Fueled Revenue Across the Entire Suite

SEMRUSH

The Paywall System That Fueled Revenue Across the Entire Suite

SEMRUSH

Modular, scalable, unified paywall system adopted by 5 product teams to drive premium subscription revenue.

Paywalls

Monetization

Revenue

Upsell

The Paywall System That Fueled Revenue Across the Entire Suite

SEMRUSH

Modular, scalable, unified paywall system adopted by 5 product teams to drive premium subscription revenue.

Paywalls

Monetization

Revenue

Upsell

Selected works

Start-ups

Designing Silicon Valey startups

Web/Mobile

B2B/B2C

HRIS

Data Visualization

Selected works

start-ups

Selected works

Start-ups

Designing Silicon Valey startups

Web/Mobile

B2B/B2C

HRIS

Data Visualization

Selected works

SEMRUSH

Designing Silicon Valey startups

Web/Mobile

B2B/B2C

HRIS

Data Visualization

Alex is a Product Design Leader with 9 years of experience in SaaS and growth-focused environments, including 4 years leading PLG department at Semrush.

He's driven end-to-end design — from 0→1 launches to a multi-product suite with $5M+ ARR.

Specializes in driving adoption, retention, and revenue growth by turning complex products into intuitive experiences.

Design mentor and team leader — built a high-engagement design team (~95% engagement rate) that consistently delivered measurable impact.

Approach

👨‍🔬

Research

Run different interview and survey templates using ChatGPT: JTBD, Switch, Needs, CSAT, PMF.

I analyze input using Dovetail AI and summarize it with NotebookLM

🧑‍🎨

Design

Prototype the idea with Lovable, Bolt, Figma Make, Base 44 or else.

Adjust details in Figma according to established Design System and run Beacon AI optimization.

👷‍♂️

Experiment & Test

On-site Fake Door tests analyzing demand in real work environment.

Usability tests in Maze, Lyssna or moderate. A/B test in key conversion points if traffic allows.

🕵️‍♂️

Analyze

Amplitude for funnels, cohorts, engagement and impact analysis. SQL streaming data for raw and real-time. Tableau for helicopter view of key metrics. HotJar for session recordings.

Skills

End-to-End Product Design

Customer Journey Mapping (CJM)

CJM

JTBD

Usability Testing

Prototyping (AI)

Figma

ChatGPT

NotebookLM

Dovetail

Lovable

Data Analysis

HotJar (and similar)

Amplitude (and similar)

Tebleau

A/B Testing

Design Leadersip

Coaching & Mentoring

Communication

Facilitation

Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Notion
Wiki, docs and projects management system

Relume
Access the world’s largest library of Figma
Webflow
Take control of HTML, CSS, and JavaScript in a visual canvas.
Notion
Wiki, docs and projects management system

Julia Mnizhek
Design System Guru at Semrush
Alex is not only a strong professional but also a very supportive colleague. I worked with him at Semrush, where we often crossed paths in many design syncs, and I saw firsthand how products became clearer and better with his involvement. In addition, Alex led a team of designers, and I truly believe they all grew significantly under his guidance.
Alexander Chernyshev
VP of Product at Semrush
I had the privilege of working with Alex during his time as Head of Design for Semrush’s Agency Unit, and his impact was remarkable.

Alex led the design vision behind the Agency Growth Kit, transforming it into an intuitive platform that helps agencies generate leads, manage clients, and showcase results. He was also the creative force behind the Client Portal and white-label reporting, giving agencies elegant, branded ways to communicate value to clients.
Xeniya Khomenko
HR BP at Semrush
Working with Alex was a real pleasure. He is an empathetic manager and a strong professional, with the rare ability to adapt quickly to the needs of both business and project. Alex not only brings his own expertise but also empowers his collaboration with other managers and stakeholders, which makes him an invaluable colleague and design leader.
Victoria Leonenko
ex-Head of Marketing at Semrush
I worked with Alex for almost 2 years, and during all that time I had been amazed by his professionalism and willingness to learn and find root causes. He's not only a designer but also a researcher, who will find the right answer inevitably (e.g. why users churn, what exactly a\b tests show, etc.). It helped a lot while building growth funnels and understanding user behavior. Alex is a catch if you want a responsible and initiative coworker :)
Alsu Gazieva
Design Lead at Semrush
I had the pleasure of working with Alex, first as UX designer in one team, and then as Design Head in one of the departments, and I can confidently say he is one of the most responsible and reliable professionals I’ve met. Calm, rational, and highly logical, he approaches every task with clarity and focus — no unnecessary steps, just thoughtful and efficient solutions. Technically skilled and deeply knowledgeable, he makes collaboration both productive and enjoyable.